Attempt to understand the basics of UX writing for The Jio Brand
Choose a B2B SaaS Product
Jio Telecom is a venture of Reliance Industries. Jio is the top and best telecom operator and internet provider in India. It also provides game telecast, movie and show rights. It has the importance of trust and good services. Jio also collaborates with all the big entertainment platforms like Netflix, Amazon prime etc. User does not need to buy subscription for this platform, you just need to recharge your data plan or internet plan. It also includes one stop shopping, fashion, grocery, music, digital payments and more services.Choose a B2B SaaS Product
Main features and compare to other competitors:
1. Affordable plans and wide range of options
2. Faster and better service
3. No extra payment for OTT apps like Amazon Prime and Netflix etc. (Subscribe with optional recharge or data plan)
4. Free installation or no security deposit for setup box, modem, router etc.
5. Providing charity work to NGOs and other foundations
Criticize the product micro copies or copywriting
Author selected different micro copies and CTAs from the product and created a canvas to cover the essential points, Author have been using this product for a very long time so Author have a direct and bold approach to criticise the microscopies.
Analysis
